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July, 16

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Shanghai Expo 2010: Tuscany exports the most innovative know how

Tuscany will be a protagonist of the Forum dedicated to Cultural Heritage in June, confirming the major interest in its locations and products by the Chinese public.

Not only will institutions be represented, but also, especially, local businesses will be the main protagonists of the conference entitled “Cities & Cultural Heritage”, promoted by Toscana Promozione and Unioncamere Toscana and organised by Promofirenze on 25 June in the auditorium in the Italian Pavilion.

The event is aimed at representing an important scenario for promoting the most innovative know how concerning the technologies applied to cultural heritage, in addition to being a unique chance for setting up stable partnerships with China in a sector of ever increasing interest.

The conference will be a significant display window for Tuscan best practices and will deal with the more institutional aspects of territorial governance, in addition to the scientific aspects concerning research, training and production in the field of advance technologies for the preservation and diffusion of cultural heritage.

The event, sponsored in China by the UNESCO office in Beijing, the UNESCO World Heritage Institute of Training and Research Asia and Pacific in Shanghai and the China Academy of Cultural Heritage, is aimed at the directors of Chinese businesses, who will have an opportunity to discuss matters in detail and expand business contacts with Tuscan businesses, through institutional and B2B meetings.

Laser devices, interactive digital signage. Multilayer, IR Reflectography, the multi-spectral acquisition of images, UV fluorescence, thermography, digital radiography, thermo-luminescence, 3D scanning and modelling and the robotic reproduction of three-dimensional objects are some of the products which will be presented by Tuscan businesses.

Tuscany Region will also be involved in the Expo together with the businesses and research centres, providing a chain of excellence capable of exporting technology and innovation..

 “Cities & Cultural Heritage” is aimed at presenting that typically Italian ability to combine tradition, modernity and technological innovation which has made our country’s products famous throughout the world. This ability is proven by the fact that, with 18 projects chosen by the Ministry, Tuscany is the fifth-best represented region in the “Italia degli Innovatori” exhibition, dedicated to Italian technological excellence.

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